LOEWE's bath line channels its craft heritage into everyday ritual: a sensory bathing experience rooted in natural botanicals and artistic expression. This is a conceptual packaging project including LOEWE's Tomato Soap Block, Ceramic Soap Base, and an interactive zine crafted for the brand.
Listening
This concept explores transforming the box itself into an intentional ritual. The packaging opens double-sided from a single spine! Each half reveals something different. One side unfolds to uncover the Tomato Soap Block with a botanical printed interior. The other reveals the Ceramic Soap Base and zine. A functional luxury system that goes beyond visual identity, built on a wonder-inducing hinge mechanism hidden from the customer.
Service
Brand Design
Building
The process moved from visualising the structure in 3D, imagining how the dieline would unfold, to the production lab where physical mockups brought it to life. Each iteration tested how the graphics wrapped seamlessly across the hinge and whether the mechanism truly worked the way it did the vision.
Becoming
Where the concept became something to touch, smell and sink into, as botanical and sensory as the product itself.
