Blended Craft Whisky: A packaging project with The Neat Trick A crafted blend that invites curiosity and rewards the discerning palate. Distilled, aged, and blended in Scotland, bottled in India.
Listening
Eye Spy weaves an enchanting tale of mystery and revelation with every carefully crafted dram. The moniker artfully alludes to both keen observation and the unveiling of coveted secrets, inviting the imbiber on a journey of sensory discovery. The concept of the label was inspired by the internal mechanism of a lock with the centre keyhole imagined as a peephole, leveraging stippling design to create a retro eye. The visual cornerstone—an eye with an integrated key—symbolizes the unlocking of the whisky's hidden treasures. It represents the connoisseur's role in unveiling the spirit's intricate complexities, each sip a revelation of profound depth and character.
Service
Packaging Design
Building
The logo functions as a seal of authenticity, reinforcing the brand’s sense of quality and premium craftsmanship. Visual elements were developed to evoke a storied past while maintaining a refined balance with modern design sensibilities. The typeface Vasque was selected to complement the brand’s narrative and harmonize with the overall visual system.
Becoming
Eye Spy’s visual identity acts as both a product identifier and a storytelling canvas. The premium packaging box uses classic design elements, creating a timeless, book-like aesthetic that produces the allure of a classic novel while showcasing the refined quality within. Carefully crafted text reveals a narrative, inviting consumers.
